Octopuses are highly intelligent creatures and are known for being problem solvers. The octopus is recognized to be a symbol for an organization or a group as well as a symbol for power.
The reason a tentacle was chosen to represent the brand as apposed to an octopus is that an octopus has 8 tentacles. In regards to the brand these are a symbol for 6 institutes, the student body and the industry world. Therefore a visual of a tentacle was the right choice.
The tentacle curves in a circular form to present harmony throughout the event.
Octopuses change colour as a form of camouflage. To portray this feature, each institute was assigned to a colour. The colours symbolize that students excel at different things however every student forms part of a bigger picture.